Hey guys, I want to offer web application solutions to businesses to help streamline their internal operations, avoiding the saturated market of e-commerce sites and drag-and-drop websites. How do I break into this market?
Clients needing complex web applications are usually large companies or well-funded smaller ones, looking for experienced developers. Although I am confident in my skills, I have no real-world experience. How can I gain this experience?
I could start with local clients needing simple static websites, but that won’t help me attract those needing complex solutions. How can I ensure clients take me seriously? I don’t mind offering cheap work initially, but I worry clients might think low prices mean low-quality service. Any advice?
To get started, create a strong CV and set up a portfolio website to show off your projects and skills. Then, sign up on freelancer sites. Start a blog and learn SEO to improve your visibility on Google. Next, check out GitHub and other programming sites for job opportunities. Your focus will depend on what area you want to work in, such as frontend, backend, full stack, or dev ops, which might be more complex to start with.
I build custom websites for small to medium businesses, and I avoid using platforms like WordPress, Wix, or Shopify. Instead, I use PHP frameworks to create tailored applications. I compete with medium-sized agencies and do well for myself.
I don’t have a guaranteed formula for success, but I can share what worked for me:
Develop Your Skills and Build a Portfolio: It’s hard to explain advanced solutions to potential clients who might not know what’s possible. Show them instead.
Identify Target Business Needs: Think about the specific problems businesses need solving. For me, this often includes:
Client booking systems
Staff clock-in/out systems
Simplified analytics dashboards
E-commerce platforms with a one-time cost instead of ongoing subscriptions
Offer Automation Solutions: Many clients aren’t aware of the benefits of automation. Offer ways to save time and improve efficiency, tailored to each business.
Promote Your Work: Once you have a portfolio, start spreading the word. You might get clients through referrals. Consider taking on some initial work at a lower rate to build your reputation. Always look for ways to enhance client projects with solutions from your list.
Serve Your Clients Well: Remember, clients often don’t know what’s possible. Use your expertise to offer creative and effective solutions.