So the client is really set on having a pop up for discounts aimed at new clients. I mentioned that it might not be the best idea since they can be quite annoying. I suggested using a floating button or a clearly visible call-to-action in the main section instead. What do you think I should do? Should I just go ahead and create the pop-up for him
You shared your opinion and offered a different option. If they still want the pop-up, then just give them the pop-up.
I might have chosen different words than “annoying” though. You could say something like “From my experience, pop-ups often convert less because users link them to scams or bad experiences. So, adding them might increase how quickly people leave the site. Integrating the info prominently usually keeps visitors interested and helps with conversions.”
I don’t really know if that’s true; it’s been years since I’ve worked on sites where conversion rates mattered. But if that’s your view, try to present it in a more polished way than just saying they’re annoying.
If they still insist after that, then give them the pop-up to the best of your ability.
@Mal
True, this is one of those things where the customer thinks they’re always right. You can share your thoughts, but if they want to create an annoying site, that’s their choice.
The only times I’ve really pushed back are if it’s not practical or if there are legal concerns (like needing to get confirmation from our compliance officer). If they want a pop-up, they can have it.
They can be annoying, but data shows they can improve conversion rates.
The best approach is to make them as unobtrusive as possible. Sadly, the client is probably right in having them because I despise them too, yet I don’t click on them or provide my email.
Greer said:
@Avery
Can you share where you found that data so we can look at it and decide
It likely varies by industry. From my own buying experiences, when I was undecided, I’ve gone with sites offering pop-ups for a discount more often than not.
If I have to choose between store A and B, I’m going to pick the cheaper one, which usually comes from the extra discount. If someone finds pop-ups off-putting, they probably weren’t going to buy in the first place.
@Elliott
That’s a good point, but that’s your own viewpoint, which is similar to what the client might think. The goal of looking at data is to make a well-informed decision instead of guessing based on a biased opinion.
@Elliott
I’m the opposite of you; I’ll avoid any store that tries to catch my attention with a pop-up. It doesn’t matter if I have to pay more.
Hollis said:
@Elliott
I’m the opposite of you; I’ll avoid any store that tries to catch my attention with a pop-up. It doesn’t matter if I have to pay more.
I mostly agree with you and would do the same. But I’m also likely to save a lot of money if it’s a 10% off on a larger purchase.
Greer said:
@Avery
Can you share where you found that data so we can look at it and decide
Here’s a link that talks about conversion rates in relation to pop-ups Conversion Rates For Popups
Greer said:
@Ash
Did you find anything good
Just that despite the annoyance, they seem to work.
People who aren’t tech-savvy tend to click on these things without thinking.
Greer said:
@Avery
Can you share where you found that data so we can look at it and decide
Isn’t it funny how people talk about “the data” but never show it
Greer said:
@Avery
Can you share where you found that data so we can look at it and decide
Isn’t it funny how people talk about “the data” but never show it
I work for a large e-commerce site, and the marketing team loves these pop-ups. Personally, I leave sites that spam them. We’ve done a lot of A/B testing and the numbers are in their favor, even if I dislike them.
@Eli
I’ve seen similar results when I worked for an A/B testing company. Many clients saw better conversions with pop-ups. That’s why they still exist.
Nash said:
@Hartley
Someone shares a reddit link and calls it data
Nope, it’s a link that leads to another comment. You should have checked it. Asking for data for everything makes you come off as rude. You can either look it up yourself or pay someone for the details.
You already told him it might not be a good idea.
At this point, just do what they want after they confirm it in writing.