I’ve been building this AI tool that helps create short video ads for marketing for the past 8 months. It’s been a journey of ups and downs, but I recently hit a milestone - my first paying customer! 
While this was exciting, the feedback was consistent: “Your product flow is too long and confusing.” People would message with questions like “What is this?” and “What should I fill in here?” while trying to use it. After hearing this multiple times, I knew I needed better insights than just my own assumptions.
A fellow dev suggested adding PostHog for session recordings. I thought “Yeah, whatever” but decided to give it a shot.
Holy shit you guys, I was completely flying blind before this.
I watched a 10-minute recording of someone trying to use my app, and it was painful. This person was clicking EVERYWHERE except where they needed to:
- They clicked the navbar items repeatedly
- They scrolled to the footer and clicked “shipping” and “terms”
- They kept going back to the “Generate Video” button on the navbar.
Why? Because after clicking “Generate Video,” they were supposed to add a product first. The “+” icon was actually big enough, but there was zero context about what a “product” even is or why they needed to create one. There was nothing saying “Hey, you have 0 products, click here to add one!”
When they finally got to the “Add Product” form, they just sat there staring at empty fields. I realized they had no idea what to write - so I’ve now added suggested text in all fields.
The worst part came after they created a product. On hover, there were two buttons: “Edit Product” and “Generate Video.” But the user kept clicking on non-clickable areas of the card or accidentally hitting “Edit Product” instead. It took them FOUR attempts - three times opening the edit screen by mistake - before finally hitting the right button!
I couldn’t see their face or identity (thank goodness), just their cursor movements and clicks, but I could feel their frustration through the screen.
What I learned and fixed:
- Added clear explanatory text about what “products” are and why you need them.
- Added suggested text in form fields so users aren’t staring at blank inputs.
- Redesigned product cards to remove confusing hover states.
- Made action buttons visible by default instead of hiding them behind hover.
- Removed credit requirements upfront so users can experience the whole flow before hitting the payment wall.
Before adding session recordings, I was basically just guessing at what needed fixing. Now I don’t have to - I can see exactly where users get stuck.
For anyone building a product: if you’re not watching how real users interact with your app, you’re developing with a blindfold on. It’s been a humbling but incredibly valuable lesson.
Anyone else have similar “wow I was so wrong” moments when seeing your users interact with your product?